Top 20 Questions To Ask Yourself Before You Hit Send:

1. Does your headline speak directly to your potential customer and give them a strong, specific benefit of your product or service?
2. Did you start with the strongest benefit of your product or service, then work your way down to include the least important benefits for your potential customer?
3. Do you explain how your product or service is better or different than your competitors?
4. Does your sales letter speak directly to your prospect?
5. Do you use "you" twice as often as "I" in your sales letter?
6. Is your sales letter easy to read using short sentences and paragraphs?
7. Do you use power words and write with the goal of keeping your reader's interest?
8. Do you show your potential customer their problem; agitate it by telling them how troublesome it is, then offer your product or service as the solution?
9. Is your copy clear, easy to understand, and follows a flow from one paragraph to the next?
10. Are your strong words and phrases highlighted or bolded to draw attention and keep the reader focused?
11. Is your sales letter written in a friendly, active, conversational," me to you", tone of voice?
12. Have you used specific numbers and facts in your copy to build instant credibility?
13. Have you included credibility creators, like why you're an authority on the subject?
14. Are you confident about your grammar?
15. Does your sales letter have a nothing-to-risk guarantee that shows your confidence in your offer?
16. Do you include a reason why you're making this offer?
17. Does your email give your contact details and a call to action?
18. Do you make it easy for your potential customer to act on your offer?
19. Are you offering bonuses to increase response or do you create the perception of high value for your product or service?
20. Did you create a sense of urgency in your letter, explaining that the price is for a short time or quantities are limited?

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