- Have you written down your business goals for the next 12 months?
- Is one of your goals to grow your list of qualified prospects by 5% each month?
- Do you have a written marketing plan that guides your daily, weekly and monthly marketing activities?
- Is the first and most prominent element in your marketing materials a one-sentence explanation of how you help your clients?
- Do you feature client testimonials or case studies that provide proof of the results your products and services generate?
- Is at least 50% of your marketing copy in your materials focused on your prospects' problems and concerns relative to your products and services?
- In your sales materials and on your web site, do you use a free offer with a clear call to action to prompt prospects to contact you?
- Does your free offer prompt hundreds of people to contact you each week?
- Do you reply to each prospect inquiry with an immediate response and have a follow up plan for the next 5 communications?
- Do you continue to stay in touch with qualified prospects and your current clients at least once a month, sharing an idea they can use and demonstrating the solutions you provide?
Count the number of your "Yes" answers and to calculate your marketing strength.
1 to 3: You're a marketing wallflower. You have limited data gathering or marketing systems in place. You may be brilliant, and you may have great products and services, but your prospects have probably never heard of you and aren't buying from you. Make a small business marketing plan and discover how to create a steady stream of prospects.
3 to 6: You are on your way to becoming a successful marketer and growing your business. However, your data gathering and marketing systems need attention. Expand your marketing plan and create a marketing calendar to generate more leads and more sales
7 to 10: You're an aggressive marketer and have strong marketing systems. You've been in business for at least five years and understand the core marketing techniques that provide results. You may just need to tweak your message or execution and focus more on consistency.
Call Ad Trends Advertising, Inc. today for help with your marketing plan. We offer as little or as much assistance as needed to help your business grow.
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