When it comes to advertising, the best ads are the ones that actually get used and seen by thousands of people. It is called FREE DISTRIBUTION.

Promotional products are not ads like you hear on the radio or TV. They are not follow up tools like postcards, or sale announcements like fliers. They are however "advertising". Depending on the nature of the promotional item, it can be very effective at keeping your business name, logo, and contact information out there for brand recognition.

Unlike many forms of traditional advertising, where you pay every time the ad is run or clicked, with promotional gifts you pay once, and every time the gift gets used, the advertising message gets repeated for FREE.

So what are the most "given" business promotional products? Well, according to Counselor Magazine, "Clothing ranks first, followed by writing instruments, business accessories for the desk and office, ceramics, glassware and calendars." No matter which promotional gift you choose, quality is more important than quantity over the long run. Usually the higher quality item will last longer, providing more return on your advertising dollars.

So what is the number one "head and shoulders" above the rest promotional idea... the most useful gift in terms of advertising? The one offering the most visibility and exposure? It's the humble t-shirt. Yes... according to Blue Sky Inc, "One t-shirt worn by one person in one average-sized city can be seen by over 100,000 people in it's lifetime!"

Now think about this, if you get 50 high quality t-shirts made for about $7 each and give them as gifts for people to wear, that's a potential 5 million people that will see your ad over the next couple of years. That seems like a better deal than spending $10k on a TV or radio campaign to 100,000 or so people. There is no doubt promotional gifts can be advertising dollars well spent.

When planning your marketing, make room for promotional products and give us a call. We have been producing successfull promotional product campaigns since 1993, and we can help you choose the right product for your business, event, message and audience.

Click here to browse some of our available promotional products.