Be Relevant
Relevancy is defined as having relationship to. For example if your website was about golf, related content would include information about such things as golf clubs, golf courses and golf lessons.Content about anything other than the topic of the website or related topics would not score for relevancy, thereby having no chance of ranking in the search engines. Search engines check your site for relevancy.
You need to be right on topic for whatever it is you are targeting with the content you create. A final word of caution about relevancy: Relevancy alone will not rank your site. You could have the most highly relevant, best original content ever written posted at your site, however if there are no sites pointing to it, it will never rank in the search engines. Relevancy does not work without the other concepts.
The first step is to choose the keyword or keyword phrase you want your content to target. Let’s say you’re trying to get a higher ranking for this keyword phrase, the topic I am currently writing about, "Improve Search Engine Ranking". First, you would want to find what people are searching for and specifically target that keyword if you want your content to rank for that phrase.
Make sure you include the keyword phrase in the title of the article. For example, your title could be "Strategies To Improve Search Engine Ranking". Always try to put the keyword or keyword phrase as the first few words of the article title. Always remember to use the keyword phrase, several times throughout the article. Finally make sure your the rest of your content remains 100% relevant to the keyword phrase.
Be Popular
Popularity works together with relevancy to improve search engine rankings. Popularity is based on two key measures:1. How Many Sites Link to Your Site
A site’s popularity is measured first by the number of sites that directly link to your site.To demonstrate popularity let’s take a quick look at YouTube. YouTube is one of the most popular sites on the Internet, Why? All links and embed codes taken from YouTube and embedded on other sites, whether on Facebook, Myspace, a blog, a sales page or a website, create automatic links back to YouTube where the video is hosted. Every time someone shares a YouTube video a link is created.
With the number of videos shared, Youtube gets thousands of new incoming links daily. This is one of the reasons why YouTube videos rank very highly on the search engines. Their site is super popular.
2. The Popularity of the Sites Linking to You
The more popular the site linking to you is, the better the score given by the search engines.The more incoming links to your site the more popular it is. It is therefore always important to syndicate the content of your site (with a direct link to the content on your site), to as many sites as possible. The Internet presents a host of sites where you can post your content for free to increase your search engine rankings, including popular high ranking sites like article directories, blogs, social bookmarking sites, video sites, press release and social network pages.
Be Original
Originality basically refers to unique content. In simple terms the search engines ask the question, is this same piece of content all over the Internet? As an example, if I took a highly relevant and popular article from my site and posted it to hundreds of sites it would not rank high in the search engines as it would no longer be deemed unique.There is no doubt that spreading your unique content across the Internet is important for driving traffic to your site. The secret is that the search engines value the original author as well as the original perspective. You would refer a friend or family member to a business that offered the exact same service as a 1,000 other people. Neither will the search engines. They will almost always rank the first article highest and more the repeated content lower in the rankings.
For help creating relevant, popular and original internet marketing campaigns, call Ad Trends Advertising at 816.228.1123 today.
Posts
