What You Need To Know

Pay per click search engines can give you
instant traffic and allow you to test new
business models in real time. The pay per
click market is competitive though. It is worth
spending an extensive period of time learning
how to write and target ads, tracking your
competitors, and doing deep keyword
research before jumping in.

What is Pay Per Click?

In 1998 Overture pioneered the idea of selling search ads. You could buy search results for as low as a penny or two per click. This system has quickly evolved into one of the worlds most competitive marketplaces.

Why Use Pay Per Click?

Sometimes you can not afford to...or simply do not want to wait. Pay per click search engines allow you to list atop search results quickly. This will allow you to:

• Prototype ideas to track demand before you invest into a new business model or are stuck footing the bill for a new site.
• Quickly gather feedback on market conditions.
• Split test to a live audience and gather results in real time.

You can use Google AdWords to offer a free white paper about some topic from a one page website. If nobody is interested in downloading your white paper or you can not seem to get enough clickthroughs then odds are:

• the market is not yet ready for your product
• or you are marketing it from the wrong angle
• or you are marketing it to the wrong people

Who Should I Trust in Pay Per Click?

There are a few major players in the pay per click arena. Overture (as of writing this) currently has network partnerships that span Yahoo!, InfoSpace, AltaVista,AllTheWeb and many other partners. Google AdWords has a larger distribution network across Google, AOL, About, Earthlink, and many others sites...even a few of my own. Microsoft is a new player in the market, but their limited syndication network means their traffic quality is high.

Why Use Large Pay Per Click Search Engines?

• The results will be scaleable.
• The feedback will be quicker.
• They offer many great tracking and targeting features free.
• Larger pay-per-click search engines generally present higher quality traffic and are less susceptible to fraud.
• It is less complex managing two or three accounts versus 100 accounts.
• It’s easier to track the ROI on 2 accounts than on 100 accounts.
• Many of the extremely small search engines never have real traffic. You are wasting your time registering with them.
• Even some of the better second tier search engines may waste a big hunk of change.

Call Ad Trends Advertising, Inc.
For More S.E.O. Tips
1.877.707.0882