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Web based sales have continued to spiral upward year after year. Sales are projected to hit $200 billion by the end of the year. The better news: by the year 2012 this figure will increase to $335 billion. The internet is making mega dollars for those who implement wise usage of it’s vast potential. It has continually grown in online sales, as more and more people take advantage of buying and selling online.


With the spike in gas prices, it becomes reasonable to shop from home – save the commute to town, save time and effort during the Christmas rush! Not to mention the bargains that can be found through online auctions, close-outs, and retailers who do not even have to worry about overstocking, or inventory- due to on demand shipping.


It is a safe bet, that those who go global now, are positioning themselves to reap the rewards of this huge marketing bonanza! More and more businesses are stepping up their online presence to where more than half of their overall sales are coming from the Web.


And why not? Why pay hundreds of thousands of dollars for a brick and mortar store, where only hundreds of visitors may occupy, when they can have an online store which thousands can occupy daily? Most big stores close for the night, where the dot-com stores never have to close! Why put hundreds of thousands into payroll for employees, when one server can meet the same needs in the digital world? Why pay megabucks in health care and retirement – if the same results can be gained by retailers who simply sell and do not manufacture?


Don’t get me wrong, there will always be mom and pop stores simply because there are plenty of services that require employees. But many are finding they can sell online – at a fraction of the cost, of building a retail outlet! This is a trend which will only get bigger. Which is better, banking three or four million a year in profit, or taking in nine or ten million a year, only to bank two million after overhead?


Those who already have a huge online business, can only look forward to growth. They have proven themselves as a worthy online retailer to their customers. The customer is pleased to know that whoever they send to your site will get the same treatment as they did. It becomes a win-win exchange. This is how Fortune 500 companies, and other online retailers can know their expected growth is most likely certain. It pays well to have your customers best interests at heart, for clients will reward those who take the time and effort to make sure their customers are well pleased.


Who would you buy from? Those who prove to you how important your business is, or those who seems indifferent and treat you as a number? Your web presence and online appeal is directly related to how your prospects view your site. If it is polished, and a help to their needs and interests first, you can be sure of repeat business.


However, if it comes off as “thrown-up” and offers no help or assistance, but simply offers a shopping cart and an order now button, it is doomed. Bad news travels a little faster than good news in the business world.


If you are serious about growing your online sales, and want to prosper in the coming boom, do yourself and others the favor of hiring a professional writer for your Web content. It will pay you many times over what you pay them, and once that expense is absorbed, you can face with confidence profits upon profits!

E-Commerce Web Stores

Only 3% of all business sell their products or services online...

While over 60 Million people will shop online this year!

Click on the images to the right to view
a couple of our custom web stores.

Sell Your Products & Downloads Online This Year With An E-Commerce Web Store For Only $995!**

Creating e-commerce web stores to showcase your products or sell them online can be a great solution for your business. We customize and upload a full shopping cart to your web site, and can set you up with PayPal to accept credit card payments, if you do not already do so.*

Call us today and get your web store up and running before the holidays!

* PayPal charges not included.
** First 10 product setups are included. Additional product setups are 10 for $200

Call 816.228.1123 or email michael@adtrendsinc.com to get started!

If you own a website, there is a good chance you are having trouble obtaining enough traffic to accomplish your online goals. The financial success of a site is driven by the amount of targeted traffic that it gets, and the chief source of traffic nowadays is top search engines like Bing, Google and Yahoo!. Search engine optimization can often determine the success or failure of a website.

Website Traffic & Ranking:
It is estimated that around 85%-90% of web surfers go to websites via search engines. More importantly, most people will click on the websites which are included in the very first page of search engines’ listings. If you wish to get even more targeted traffic, sales and recognition, your target should be to secure an improved page ranking for your site. Having a website without audience is pointless, so it’s vital that you compel individuals to go to your website and see what you are selling them. There are several search engine optimization methods will help you realize this goal.

Search Engine Submission:
Several website owners feel that the only thing they have to undertake is send their URL to many search engines, then sit back and expect their traffic to improve. While search engine submission is the first set to getting ranked, it must be supported by other SEO tactics.

Search Engine Optimization: 
After submitting your web address to search engines or allowing them to come across it by themselves. All your web pages are going to be ranked through complex algorithms and a sophisticated combination of factors. These purpose is to find the most appropriate pages that they can offer their searchers for specific subjects, so they must ensure that every single link they include in search engines’ listings actually possesses the needed information or details that accurately fit the users’ keywords. Search engines will then rate your website based on how valuable they determine it to be.

The highest target for your web-based business and website is to have it on page 1, not page 10 or 20. Thus, generating applicable keyword phrases, accurate labels and also related content is truly important for your success! Your keywords must be painstakingly planned and also researched. It’s incredibly crucial to find out what words or phrases visitors often enter to look for certain products and services. In many instances, it’s best to stick to the basics instead of attempting to be too creative with your keyword phrases. To illustrate, if you sell pet products, refrain from using words like canine because this is not the first word that folks use when looking for a dog collar.

Another good SEO technique would be to utilize a web address that reflects your products and services rather than using a business name, except if your brand is already established. Using the previous example, the phrase ‘dog collars’ ought to be a part of your web address if that is the product that you’re marketing. Aside from that, you should have corresponding or related words in your webpage titles as well as throughout your site. Developing titles and copy that do not correspond with each other will confuse your customers and you wouldn’t secure the positioning that you want.

In addition, your page titles should be thoughtfully made in order to mirror the material that appears on your site, and your material has to be unique, helpful as well as enjoyable. Your website cannot look like a twin of other websites; you want to make your own web presence and be known as an expert in your selected niche.

NO CHEATING!!!
It is tough to trick contemporary search engines, so don’t even bother having a go at it! Keyword stuffing, which calls for placing popular search phrases on websites that are totally unconnected to those keyword phrases, is a technique employed by Internet business owners who desire great outcomes without undertaking search engine optimization correctly. This specific strategy will lower your page rank or even get you banned from search engines’ listings permanently! Search engine optimization ought to be done correctly for it to make your internet business and website successful.

Check out this unprecedented offer: FREE email marketing up to 550 contacts!

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If you need help getting started, or need a professional design for your company, call us today at 816.228.1123!

I was doing some research yesterday and stumbled across this question that people were asking. What does it mean to be poked on Facebook? I laughed out loud…a long time! There were more than 1,000 people asking this question!

Well, it really is no mystery as to what “poking” on Facebook means. It just means you poke them. Just like if you walked up to someone at the grocery store and took your finger and poked them. It’s a way of saying hello to your friends on Facebook.

Once you poke someone, they have the option of poking you back or ignoring your poke. When I was growing up the guys would “swap licks” which meant they would take turns hitting each other in the arm with their fist until someone finally said “uncle!” Poking can work in a similar fashion. You poke someone, they poke you back, you poke them again, they poke you back….gets a little monotonous doesn’t it.

You can only poke a confirmed friend, so you can’t go around poking just anyone. And can only poke you if your account is confirmed. Someone poked me several weeks ago, but I didn’t respond, so it’s still on my home page that I have been poked. I can choose to ignore it, which I have obviously done, or I can remove it, which I will probably do.

And just to clarify conformed means that you have to confirm the email address that you set your Facebook account up with and that will enable you to send messages, write on your friends’ Walls, post in discussions, poke, tag your friends, comment, join groups, and fan pages, and basically use your account to it’s fullest.

I guess it could be fun to poke someone, but I really don’t know why. If I want to say Hi, I’ll just go to their Wall or send them a private message and say Hi! But for the thousands of people who have been anxious to get the real story on poking…you have it now.:) And please don’t poke me, I have tender arms!

E-Commerce Web Stores

Only 3% of all business sell their products or services online...

While over 60 Million people will shop online this year!

Click on the images to the right to view
a couple of our custom web stores.

Sell Your Products & Downloads Online This Year With An E-Commerce Web Store For Only $995!**

Creating e-commerce web stores to showcase your products or sell them online can be a great solution for your business. We customize and upload a full shopping cart to your web site, and can set you up with PayPal to accept credit card payments, if you do not already do so.*

Call us today and get your web store up and running before the holidays!

* PayPal charges not included.
** First 10 product setups are included. Additional product setups are 10 for $200

Call 816.228.1123 or email michael@adtrendsinc.com to get started!

From an SEO perspective, the title of the webpage is very important. These are the words that describe what your page is about and are the first words that a search engine sees when it crawls your webpage looking for content to add to its index.

The page title is also what the searcher sees in a search result – so the page title is very important in describing what the page is about and if the title meets the searcher’s criteria, then it is more likely to be clicked on and your page opened.

It is safe to assume that the majority of searchers these days will be tempted to either click or ignore based on the content of the title. This is like your ad in the natural search section of the search engine results page.
Now that the impact of the title of the webpage is obvious, let me explain how to write an effective and powerful title.

First the basics! The webpage title aka the title tag is the synopsis of the content of the web page. So, as no two pages on your website are the same, hence why should their title tags be? Therefore, as a general rule, title tags for each page on your website should be unique. This is an added bonus from an SEO perspective, because now you can target many more keywords and spread your reach across search engine indexes.

The second thing to consider is whether you want to add your company name in the title tag? The answer is that it depends on your branding strategy. If your company name is a known brand, or if you want to promote your firm name as a brand or if your company name consists of keyword(s) that you want to target such as ABC Family Solicitors targeting the keyword “Family Solicitors”, then by all means add your company name in the title tag. If not, then use the limited but valuable space to add your targeted keywords. If you do decide to add your company name, make sure that it is at the end of the title. This is because you want search engines and your visitors to first read the targeted keyword(s) for that page and then the company name.

It is important to remember that since the title tag is the synopsis of the content of the web page, you need to make sure that the title tag is relevant. For example, the title tag for an about us page is “About Website Design Company – ECommerce Partners”. Hence, the title tag does its job of informing what the page is about. Now, you might have noticed that instead of “About Us – ECommerce Partners”, we added “About Website Design Company – ECommerce Partners”.

The reason is because “Website Design Company” is one of the key phrases we want to target and so, we replaced “About Us” with “About Website Design Company”. This brings out an important point. We need to do a keyword analysis before we write an effective and powerful title tag.

Keyword mining and analysis is a very important part of writing compelling page titles and is a part of the Search Engine Optimization service. The next step after keyword analysis will be to write down title tags for each and every web page on your website.

Please be careful when writing title tags and never, never over stuff keywords in the title. Doing so will undermine the power of the title tag and defeat the purpose of better ranking in the search engines. The title tag is the title of your web page and so it must be relevant and meaningful. Remember, this is the title in your AD in the natural search listings of the search engine.

General Suggestion: You cannot promote all of your keywords in one page. Normally, you should promote 3 to 5 keyword phrases per page. The ‘Title tag’ should contain up to 3 important keywords that match to the body of the page content. If the keyword you are trying to promote is highly competitive, you can consider repeating the important keyword twice in the first 100 words of the page content.

Limit the length of the title keywords to 65 characters or less, including spaces. There’s no reason to have the engines cut off the last word and have it replaced with a “…” Note that some search engines are now accepting longer titles and Google, in particular, is now supporting up to 70 characters.

Use a divider when splitting up the keywords. We generally recommend the use of the “|” symbol aka the pipe bar. Others choose the arrow “>” or hyphen “-” and both work well.

Re-using the title tag of each page as the H1 heading tag can be valuable from both a SEO keyword targeting standpoint and a user experience improvement. Users who go to the page from the search result listing will have the expectation of finding the title they clicked on. Users will be more likely to stay on a page they’re reasonably certain fits their intended search query.

Ad Trends Advertising, Inc. has partnered with Jody Barrett to assist with creative event planning and promotions. Jody is the owner of Unchained Creative and will be bringing event planning expertise to the current list of Ad Trends Advertising offerings.

Jody is no rookie in the business world, and brings years of top notch event planning experience to the Ad Trends team. Jody’s company has consistently been ranked in the Top 100 women owned businesses; she was
a member of the 25 under 25 class of 2009, and the winner of the Women Who Mean Business class of 2010.

Jody has worked on high profile national accounts such as Tenneco, Build‐A‐Bear, Pearle Vision, California Pizza Kitchen, and Red Lobster just to name a few.

With Jody’s expertise in event planning and Ad Trends Advertising’s attention to branding and marketing, the company is in a position to make the competitive world of high scale event management a major focus.

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The Blue Springs Schools need your help.
Vote in the Kohl’s contest today!
Help our schools win $500,000!

Here’s how…..

1. Log on to your Face book account.
2. Search for Kohl’s (be sure to put in the apostrophe).
3. Click on Kohl’s with a Kohl’s Cares logo.
4. Click on the LIKE button for Kohl’s.
5. Click on VOTE NOW.
6. Click on Search Schools.
7. Type in the name of the school (Blue Springs).
8. Select Blue Springs High from the drop down list.
9. Click on “CAST A VOTE”.
10. Vote five (5) times for Blue Springs High
11. Repeat the search and vote five (5) times for Blue Springs South.
12. Then vote five times each for your favorite “Blue Springs Middle School and Blue Springs Elementary School.

Submit your ideas for the schools, & don't forget to share this with your friends so they can vote too!