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Friday, January 14, 2011

Is Your Website Living Up To Its Potential?

Questions To Ask Yourself About Your Website


Question #1 - Is it enticing and relevant?


The home page is the first page your audience will see, so make it clear, make it interesting, and make it easy to read.  It should have a clear call to action.  This may be a short video, contact form, a short list of customer reviews, or a slideshow of no more than 10 of your company's best images.  These images could range from products from your store to pieces of work from your portfolio.

All pages should have clearly written, correctly spelled content.  Nothing is worse, or more embarrassing than having someone call to tell you there's a misspelled word on your website.  If you want to maintain credibility on the web, send your content to a few co-workers or friends to help you proofread before posting on your site.

It is also very important that the color of text being used contrasts nicely with the content area's background color.  Red text on a blue background is very hard to read.  If in doubt, the traditional black text on a white background always works great.

Question #2 Will Be Posted Soon!

Questions or Comments? 
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