• Brainstorm your top 5 keywords - choose keywords that are relevant to your business
• Choose a unique name - don't confuse your audience with another site
• Choose .com addresses first - .com sites receive more traffic than .net or .org sites
• Choose a name that is easy to type - this will ensure that your site will be found easier and faster
• Choose a name that is easy to remember - you want people to talk about your site, and in doing so, pass the name along to others
• Keep it short - long domain names are harder to type out, and people are bound to leave out a letter or two in the process
• Don't make people guess what you do - choose a name that is relevant to your business
• Avoid copyright infringement - make sure you're not breaking any copyright rules in your domain name
• Avoid hyphens and numbers - this will make your domain hard to remember, and also hard to verbalize